Why can't they repair the damage caused by Elon Musk renaming Twitter to X?

Meanwhile, he’s so desperate to pump up his fading user numbers that he’s pushing the “blue checks” who really belong on Truth Social into everyone’s For You feed. The resulting increase in Views may make the right-wing nut jobs happy, but it scares off any advertiser thinking of returning because no one wants their ads next to some guy screaming about the need to kill all the (insert minority group here).

That was one of the dumbest branding decisions I’ve ever seen, but the “damage” is probably limited to mockery.

Except, you know, he didn’t use the acronym.

Family scapegoats with years of healing: what events or thoughts precipitated your full acceptance of your family's narcissistic dynamic? Can you share your inner thoughts as you reached it? How do we know when we have reached full acceptance?

He made it ok to post porn (which, to be fair, was already happening). He promised a dating site. And has talked about making it a financial services site — as if anyone trusts a guy with hundreds of billions of dollars but skips out on both rent and child support.

Twitter always struggled to make money. Elon talked about replacing an ad-based model with subscriptions, but that failed in every iteration he tried. He’s now pushing some incomprehensible package deal where you get “verified” and some free ads in exchange for a flat monthly fee. The only advertisers who will go for that are the scams that need a thin veneer of credibility.

On the other hand, firing the Moderation team was the strategic equivalent of shooting himself in the face. And then he compounded the problem by telling advertisers to “GFY.”

What would happen if the US government told the British government in no uncertain terms all RAF bases with USAF personnel now must follow the Constitution and us law, and if the UK tried to defy this, the US military would directly attack the UK?

Compared with all that stuff, renaming one of the most distinctive brands in tech so it sounds like a low-rent porn site is little more than an oopsie.